Become the Name
B2B Buyers Trust
In B2B, trust is the product. Grow on X gives B2B founders the exact prompts to build authority, attract qualified leads, and turn X into a pipeline โ without cold outreach.
James Reid
@jamesreid_b2b ยท 6h
Unpopular opinion: most B2B content is just polished noise.
The accounts that generate real pipeline do one thing differently โ they take clear, uncomfortable stances that their ICP secretly agrees with but nobody says out loud.
Here are 5 contrarian takes that each generated 10+ inbound DMs this month ๐
This is for you if...
- โYou sell B2B and want decision-makers to already know your name before your sales call
- โYou're spending too much on paid acquisition and want an organic alternative
- โYou want X to generate consistent inbound DMs and demo requests
- โYou have deep expertise but struggle to translate it into engaging content
- โYou've been told to 'post on LinkedIn' but want the faster growth dynamics of X
- โYou want to be the default recommendation in your market segment
6 Ways B2B Founders Use Grow on X
Every content type that moves B2B buyers โ with prompts for each.
Thought Leadership at Scale
Share industry insights, contrarian takes, and expertise-driven threads that position you as the definitive voice in your niche โ without sounding like a textbook.
ICP-Targeted Content
Write content that speaks directly to your ideal customer profile โ their pain points, frustrations, and goals. Get followed by the exact people who will eventually buy from you.
Case Study & ROI Tweets
Turn your customer wins into compelling micro-case-studies that demonstrate real business value. These perform exceptionally well in B2B decision-making circles.
Inbound Pipeline Without Ads
Strategic content that generates inbound DMs, demo requests, and introductions โ replacing cold outreach with warm, interested prospects who already trust you.
Opinion & Contrarian Takes
B2B buyers follow people with strong POVs. Our contrarian frameworks help you take clear, defensible stances that attract followers and repel the wrong leads (a feature, not a bug).
Partnership & Co-Marketing
Prompt templates for collaborating with complementary founders, co-creating content, and building a web of relationships that compounds your reach organically.
Sample Prompts for B2B Founders
Swap in your niche and post. It's that fast.
Unpopular opinion: [common practice in your industry] is actually holding most [your ICP] back. Here's why the conventional wisdom is wrong, and what actually works instead...
[Customer type] came to us with [specific problem]. In [timeframe] we helped them achieve [specific result]. Here's the exact 3-step process we used โ applicable to any [industry] team...
If you're a [ICP title] at a [X-Y employee] company, you're probably dealing with [specific pain] right now. We just published a guide on exactly how to solve this. Here's the short version...
What B2B Founders See
Let your content
close deals for you.
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Get Grow on X โ